Privacy Policy

Last Updated: [11-09-2024]

Your Privacy is Our Priority

At Wrights Orchard LLC (“WrightsOrchard.com”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. By using our site, you agree to the practices described in this policy.

Information We Collect
How We Use Your Information
How We Share Your Information
Cookies and Tracking Technologies
Data Security
Your Rights and Choices
Children’s Privacy
International Data Transfers
Changes to This Privacy Policy
Contact Us

1. Information We Collect

We collect various types of information to improve our services, facilitate transactions, and enhance your shopping experience:

Personal Information:
- Name and Contact Information: Your first and last name, email address, mailing address, and phone number.
- Payment Information: Credit card details and other payment information, which our payment gateway providers securely process.
- Purchase History: Records of products you’ve purchased, the amount spent, and the date of purchase.
Technical Information:
- Device and Browser Information: Information about the device and browser you use to access our website, including your IP address, operating system, browser type, and version.
- Log Information: Details about how you interact with our site, including pages visited, time spent on the site, and other usage data.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and analyze site traffic.
Communication Information:
- Customer Support: Records of your communication with our customer support team, including chat, email, and phone interactions.
- Marketing Preferences: Your preferences for receiving marketing communications from us.

2. How We Use Your Information

We use the information we collect for various purposes, including:

Order Fulfillment: To process and fulfill your orders, including shipping, delivery, and communication regarding your purchase. For more details, please refer to our Shipping Policy .
Payment Processing: To securely process your payment information and prevent fraud.
Customer Support: To respond to your inquiries, provide support, and resolve any issues you may have with your order or account.
Personalization: To tailor our website content, product recommendations, and marketing communications to your preferences and past shopping behavior.
Marketing and Promotions: To send you information about new products, special offers, and other updates, provided you have opted in to receive such communications. You can learn more about opting out in our Terms and Conditions .
Site Analytics: To analyze site traffic, usage patterns, and improve our website’s functionality and user experience.
Legal Compliance: To comply with legal obligations, including tax reporting, record-keeping, and responding to legal requests or regulatory inquiries.

3. How We Share Your Information

We are committed to keeping your personal information confidential and only share it with third parties under specific circumstances:

Service Providers: We may share your information with trusted service providers who assist us in operating our website, processing payments, fulfilling orders, and delivering products. These providers are contractually obligated to protect your information and use it solely for the purposes we specify.
Legal Obligations: We may disclose your information if required to do so by law, such as in response to a court order, subpoena, or other legal processes, or to protect the rights, property, or safety of Wrights Orchard LLC, our customers, or others.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new owners as part of the transaction.
Advertising Partners: With your consent, we may share anonymized data with advertising networks and analytics providers to deliver targeted advertising on our site or other platforms.

4. Cookies and Tracking Technologies

Cookies and tracking technologies help us enhance your experience and improve our services:

Types of Cookies We Use:
- Essential Cookies: Necessary for the operation of our website, such as enabling secure logins and remembering your shopping cart.
- Performance Cookies: Collect information about how you use our website, helping us to improve functionality and user experience.
- Targeting Cookies: Track your browsing habits to deliver relevant advertisements based on your interests.
- Google Analytics: We use Google Analytics to track and analyze website traffic and user behavior. This helps us improve our site and marketing efforts. Google may use the collected data to personalize ads in its advertising network. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Managing Cookies: You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website. For more details, see our Cookie Policy

5. Data Security

We take the security of your personal information seriously and implement a range of measures to protect it:

Encryption: We use SSL (Secure Socket Layer) encryption to protect the data transmitted between your browser and our servers, ensuring your information is secure.
Payment Security: Payments are processed through secure, PCI-compliant gateways. We do not store your credit card details on our servers.
Access Control: Access to your personal information is restricted to authorized personnel and service providers who need it to perform their duties.
Regular Audits: We regularly review our security practices and update our systems to safeguard your information against unauthorized access, loss, or misuse.

6. Your Rights and Choices

We respect your rights concerning your personal information and offer you the following choices:

Access and Correction: You have the right to request access to the personal information we hold about you and correct any inaccuracies.
Data Portability: You can request a copy of your personal information in a structured, commonly used, and machine-readable format.
Deletion: You have the right to request the deletion of your personal information, subject to legal obligations requiring us to retain certain records.
Opt-Out: You can opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly. More details on this process can be found in our Terms and Conditions.
Cookie Preferences: You can manage your cookie preferences through your browser settings. However, please note that disabling cookies may limit some features of our website. See our Cookie Policy for more details.

7. Children’s Privacy

Our website is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

8. International Data Transfers

Wrights Orchard LLC operates in the United States, and your information will be processed and stored in the U.S. If you are accessing our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the U.S. By using our services, you consent to this transfer.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. We will notify you of any significant changes by posting the updated policy on this page and updating the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.